MARANELLO IS PURE ITALIANNESS
Although already populated and important as far back as the Bronze Age, the area on which the Maranello stands also once housed an ancient Roman settlement, on the edge of the Via Claudia, which still runs through the heart of the town. Maranello then went on to become a thriving trade centre, thanks to a popular market, whose origins date back to the late fourteenth century. With the passing of the centuries, this vocation and direction strengthened bringing the town, whit the developement of the last century, to its current role as heart of the world ceramics district.
Maranello reached its climax of fame during the post war industrial boom. Destiny had it that Enzo Ferrari built his factory here, bringing Italy’s prestigious tradition of racing car and motorcycle manufacturing to the area and creating a brand that would become symbolic, the world over, of Italy’s love affair with beauty and expertise.
Genuine essence and unmistakable identity of the town and its and surrounding territory are indeed the main ingredients of the brand’s spirit. A pure blend of living well, tasteful quality, glamourous technology and refined Italian style in a perfect harmony.