M AS A SYMBOL
Maranello, a place that has made a taste for life its emblem, a unique town that combines both the creation of exclusive high-tech, high-design cars with world-famous appeal and an appreciation for the genuine pleasures of good food, fun and friendliness. “M made in red Maranello” is a world of ideas that, joined together, form a clear and true picture of the values embedded in the Italian tradition that make this country unique in the world.
The City of Maranello is directly involved in this project, which encompasses ideas, styles and products that reflect the genuine experience and potential opportunities behind this incredibly innovative marketing strategy. It was also the municipality that registered the brand at international level and for different market areas.